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Content Marketing With content that stands out from the crowd and is optimized for search engines. In content marketing, the hero hub hygiene model is often spoken of: There are the standard contributions such as: E.g. instructions or wiki articles (hygiene). The regularly recurring series of articles such as: B. the Whiteboard Friday from Moz (Hub) Absolute TOP content that is extraordinary and gets a lot of attention or even goes viral (in your industry) - for example Felix Baumgartner's jump (idea/implementation by RedBull) There are no limits when it comes to HERO content. Almost any content format can become an attention magnet. It just depends on the content.


Further examples from the SEO scene for which you don't have to have a million-dollar budget Barbados Email List like Felix Baumgartner's jump are to follow. Link baits Link building through creative link bait to get links from other websites can also give your SEO a real boost. This is also about content and content that attracts interest and attention. The difference to the aforementioned HERO content is not particularly big. Linkbait is primarily about attracting the targeted attention of other webmasters/journalists, as they should link accordingly. Studies, interviews, infographics and many other content formats can work as link bait. Creative problem solving Instead of rattling off SEO measures according to plan F, creative solutions can help to deliver the best possible result for SEO.



For example, do you really want to have one link from one strong website for you/your customer? But the webmaster doesn't respond to your requests. Think about how you can achieve this or provoke a reaction. Maybe a small gift sent to his address can persuade him to do you a favor. Or ask him for an interview. People love it when asked for their opinion, and then ask for the link. Be creative – especially in SEO, there are always problems that need to be solved. When do you recognize a good idea? There is always a certain amount of uncertainty – will the idea be well received or not? It's clear: If you don't like your own idea, that's a clear exclusion criterion.