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What is Facebook Branded Content

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发表于 2024-4-30 15:00:40 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Today, I want to write this story for everyone to read and check. Maybe our business isn't selling well. Is it because we are missing one or more of these points? Topic (Click to select and read) 1. The product must be good and different. The solution to this problem 2. A clear brand with outstanding differences from competitors. Case 1 Case 2 The solution to this problem 3. Make good content The solution to this problem 4. Shoot ads accurately The solution to this problem final summary 1. The product must be good and different. First, before we go to planning marketing, learning advanced FB techniques, or setting up a large marketing budget. Maybe we have to start from “The most basic thing” in doing business first is “Our products must be good.” Before we do Online Marketing = we have to do basic Marketing first. If our product is not good We invest in marketing budget Do marketing through many different channels. It might make people try to buy and use it for the first time.

But when the product is not good There will be no second purchase. And there will be no word of mouth. Therefore, before doing anything complicated in marketing Try observing it first. Are our products good enough or not? For example, if we sell food, is our food delicious? Or if you make cosmetics Are our products good to use? Can it really meet the needs of customers? The solution to this problem Develop products well before marketing them. Choose products that can be sold and are in demand. Ask yourself, if it were us Will we buy our products? If the products and services are developed well The owner or marketing department will know Pharmacy Database the product's strengths, how good they are, how they are different. After that, they will use the strengths to create a brand and market it easily. 2. A clear brand with outstanding differences from competitors. If our product is good enough Do we have a good enough brand and product offering? From teaching and business consulting I often encounter businesses that have brand problems.



It will be divided into 2 cases: Case 1 is "a business that has no branding, no selling points, and cannot find any points of difference that stand out from competitors." Selling the same products as everyone else Presenting the same story as everyone else, lacking a good enough Brand Story / Brand Concept for customers to remember. Most of them focus on selling the properties of the product and what it can do. By communicating the same points as all competitors. Until the brand is not different enough for customers to remember Case 2 is "a business with good products and outstanding selling points, but the problem is "not communicating the marketing" so that people remember. I've met many business owners like this: good products, good stories, good history, and distinctive products and brands that are different. But there is a problem. The only person who knows the strengths and stories of the brand is the “owner”.

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