The lead generation funnel: what are the stages?

Walidhossainzc

The most useful tools for structuring the top of the top of funnel lead generation are the company blog, SEO and paid advertisements . On the blog it is possible to publish content on the most requested and sought after topics by users, in order to attract them and make them become interested leads. SEO is essential in order to obtain good organic positioning to increase user visits to your site or blog. Finally we find paid advertisements , which can be placed on Google or social networks and represent a good way to increase your visibility. Middle of funnel Lead generation: next in the lead generation funnel we aim to collect information on the user, who in the previous phase has already expressed an interest in the company and is therefore predisposed to contact.

To communicate with our user, in order to be able to offer him our products Hungary WhatsApp Number List and services, we must first have his email address and telephone number and, subsequently, any additional data that we manage to collect can certainly be at our disposal. advantage as it helps us profile the lead. In this regard, it is essential to act in accordance with the indications of the GDPR , which places great emphasis on the importance of collecting data in compliance with the legislation that protects the user. We must always remember that users are more inclined to give something (in this case their contacts, such as email and telephone number) if they receive something in return, and this is where the strategy called " lead magnet " , a term, comes into play.



which indicates the tools that can be offered and that are of value to the user, such as ebooks, guides, newsletters and webinars. In this phase it is absolutely essential to structure an ad hoc landing page , i.e. the page where the user will land and which will be used to collect information about the latter through the form. It is very important to structure it in a clear and concise way, using a layout and colors consistent with the ADV and the brand lines , so that it is linear for the consumer, maintaining similar images if possible, and a CTA must also be structured (call to action) that is attractive in order to push the user to click on it. In this phase, planning Email marketing campaigns in order to convey increasingly targeted content and reach a large audience certainly represents an excellent strategy for increasing the lead generation funnel.