Website design concept: what is it and how is it useful for business

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The design concept of a website is a kind of "road map" for the visual design of your future web resource. It is not just a set of beautiful pictures, but a clearly thought-out image that reflects the values ​​of your brand, the target audience and the tasks that the website should solve.

Why do you need a design concept?
Single vision. The concept allows all project participants – designers, developers, marketers – to have a single idea of ​​what the site should be like. This minimizes the risk of misunderstanding and allows avoiding unnecessary edits at the development stage.

Coordination with the client. Even before the start of full-fledged development, you will be able to wordpress web design agency show the client what their site will look like. This will allow you to get feedback and make the necessary adjustments at the early stages.

Effective communication with the audience. The right style and color scheme allow you to create an emotional connection with users and convey the right messages.

Improving user experience. The design concept helps to create an intuitive interface that will make it easier for users to navigate the site and find the information they need.



Increased conversion. An aesthetically pleasing and functional website increases sales, newsletter subscriptions, and other targeted actions.

Objectives of the website design concept
The design concept of a website is a kind of foundation on which the entire visual appearance of your web resource is built. It determines the style, mood and atmosphere that will reign on the website and helps to achieve certain goals.

The main objectives of the design concept:

Formation of a unified visual style. The concept unites all design elements into a single whole, creating a recognizable and memorable brand image.

Conveying brand values. Design can convey the company's core values, its uniqueness and positioning in the market.

Creating an emotional connection with the user. Correctly selected colors, fonts and images evoke certain emotions and associations, helping to establish contact with the target audience.

Improving user experience. The design concept helps make the site convenient and intuitive, making it easier for users to find the information they need.

Improving website efficiency. Aesthetically attractive and functional design helps increase conversion, i.e. encourages users to perform targeted actions (e.g. make purchases, subscribe to a newsletter).

Coordination of customer and designer expectations. The concept allows you to visualize the future site and agree on all the details with the customer before the start of development.

Optimization of the development process. Having a clear concept speeds up the development process and minimizes the number of edits.

Specific design concept tasks may vary depending on the project goals. For example, for an online store it is important to create a design that will stimulate purchases, and for a corporate website it is important to emphasize the status and reliability of the company.

What does a design concept consist of?
Style and mood. This is the general tone that sets the character of the site. It can be strict and businesslike, bright and creative, minimalistic or luxurious.

Color palette. Colors not only create visual appeal, but also evoke certain emotions. A properly selected color scheme will help enhance the impact on the user.

Typography. Fonts play an important role in conveying information. They should be easy to read and match the style of the site.

Illustrations and icons. Graphic elements help make a website more interesting and memorable.

Grid and modular system. They provide order and harmony to the composition.

References: These are examples of other websites or design work that inspired the creators of the concept.

How to create a design concept
Target Audience Analysis: Understanding your audience's needs and preferences will help you choose the right style and language of communication.

Competitor research. Analyzing competitors' websites will help you identify the strengths and weaknesses of their design and develop a unique offer.